Many innovative Russian businesses have the potential to become leading global companies. These companies usually begin selling to the local Russian market, and go through educational programs to help them expand internationally. Unfortunately, problems begin when they enter foreign markets.
Their main barrier is a lack of experience in preparing for the realities of international markets, More broadly, these companies lack an international approach to focusing on product management, business development and market penetration.
Practical International Acceleration Program (PIAP)
Within the framework of the PIAP program, we help innovative Russian companies break into international markets. The program provides practical skills to support exports and bring Russian companies to global markets.
The PIAP was developed by leading experts from Israel with many years of experience working with companies in Russia and abroad. It provides unique content, methodology and a phased process of accelerating Russian companies to compete in global markets. Companies that successfully complete the program are offered various options for cooperation.
Participants in the PIAP get access to specially developed tools and knowledge base and become acquainted with standard formats of documents required for entering global markets.
The program helps a company develop its Market Requirements Document (MRD), to assess the prospects for its development in international markets, evaluate the competitive environment, structure transparent and investor appealing corporate and team, determine positioning, adjust its roadmap, its market entry strategy and its primary sales channels, all with the active support of international experts with experience in these fields.
The main fields that the IRCC experts work with in the PIAP are: international transactions including investments, co-development, M&A’s, Enterprise Software, HealthCare IT, IoT, Artificial Intelligence / Machine Learning, Multimedia and Entertainment, AdTech, EdTech, FoodTech and AgroTech. If necessary, international experts on other topics and markets may be called in as well.
Participating in the PIAP and the training format
The PIAP is geared to Russian technology companies who have innovative solutions and are interested in entering international markets. Participating companies must be ready to devote significant time and resources to completing this intensive program.
The PIAP is conducted by international experts, and includes intensive homework to prepare the necessary materials (MRD, pre-sales tools, marketing collateral, business and legal documents). Each company receives individual consultations from international experts in their relevant fields.
Entering into the program is based on the results of the online interview and analysis of the company's potential. A detailed program plan and the names of key experts is provided to companies after the interview.